25+ years
Hands-on craft across strategy, interface, and engineering — not a rotating junior bench.
Digital experiences people choose to use.
Designly pairs strategic design with senior engineering. We plan, design, and build websites, products, and AI features for teams that want one accountable partner from first sketch to launch.
one team
You work directly with the people shaping your product, from first sketch through launch.
nationwide
Based in Madison, Wisconsin and partnering with teams across the country.
Senior thinking, without the agency layers.
You work directly with the people shaping your strategy, interface, and code. Every decision is grounded in what users need and what your business needs to achieve.
- Digital strategy
Goals, audience, and constraints turned into a concrete scope. - UX & interface design
Interfaces people understand without a walkthrough. - Web & product engineering
Maintainable code with SEO, accessibility, and performance built in. - Launch, SEO & evolution
Go-live, measurement, and the next useful iteration.
Clear decisions. Visible progress.
A practical, collaborative rhythm keeps the work focused and gives you confidence at every stage.
- Discover
We start with your goals, audience, and competitors, then turn them into a concrete scope and roadmap. - Design
Wireframes and visual design that reflect your brand, tested against real user behavior and conversion goals. - Develop
Clean, maintainable code with SEO, accessibility, and performance built in. You review progress every week. - Launch
Deployment, analytics setup, structured data, and a full technical SEO pass before we go live. - Grow
Monitoring, content updates, and continuous optimization keep your site ranking and converting after launch.
Designed as one connected experience.
Brand, interface, technology, and growth reinforce one another. We bring them together under one senior team.
Web Application Development
Fast, scalable web apps built with React & Next.js
Learn moreMobile App Development
Native-quality iOS & Android apps from one codebase
Learn moreAI Integration & Prompt Engineering
LLM-powered features that actually move your metrics
Learn moreChatbot Development
Intelligent chatbots that answer, qualify, and convert 24/7
Learn moreGraphics Design & Video Production
Brands, graphics, and video that make you look established
Learn moreDatabase & Server Engineering
Databases and infrastructure that scale without drama
Learn more
Selected work
Real projects we've designed and built — commerce platforms, brand sites, products, and open-source tools.
Dragonflies.biz
Commerce · Online store
Live at dragonflies.biz
Dragonflies.biz
An online store we built from scratch: the shop, Stripe checkout, an admin panel for products and orders, and AI that drafts product listings.
Stripe · Next.js · AI product tools · Admin panel
AuthenticatorPlus
Open source · Browser product
Published Chrome extension
AuthenticatorPlus
Encrypts your TOTP secrets and stores them in Chrome sync — so your codes follow you to any device, with camera import, migration tools, and one-click copy.
Chrome extension · Security · Open source · TOTP
Yoober
Open source · Desktop app
Live at yoober.app
Yoober
A cross-platform desktop app that downloads online video and audio, builds a local caption library, and plays media with better-than-site captions — using yt-dlp, Whisper, and an in-app player.
Electron · yt-dlp · Whisper · Captions · Desktop app
PlanProsper
Product · Mobile app
Published on App Store and Google Play
PlanProsper
A React Native financial planning app — three calculators in one: debt payoff, net worth, and retirement planning with charts and what-if scenarios. Save and sync calculations across devices.
React Native · Expo · Cloudflare Workers
MK Home Staging
Real estate · Interior design & staging
Live at mkstaging.biz
MK Home Staging
Brand website for a Lake Geneva home staging company with a custom masonry photo gallery, portfolio presentation, and contact paths for sellers and realtors.
Web design · react-photo-album · Home staging · Lake Geneva
CloudflareAWSNext.jsReact/VitePostgreSQLReact NativeElectronApple App StoreGoogle PlayUbuntu VPSDocker
Common questions
What does a website redesign cost?
Marketing websites typically start around $5,000. Custom web applications range from $15,000 to $60,000 and up. After a free consultation we give you a fixed quote with no surprises.
How long does it take to build a website?
A marketing site usually ships in 2 to 4 weeks. Custom web applications and mobile apps take 6 to 16 weeks depending on scope. You get a detailed timeline up front and weekly progress demos.
Do you offer SEO services in Madison, WI?
Yes. Technical SEO is built into every project, including keyword research, semantic markup, structured data, metadata, sitemaps, and Core Web Vitals optimization. We also offer ongoing content and optimization plans.
Can you redesign my existing website?
Yes. We audit your current site, preserve what works (rankings, content, redirects), and rebuild it on a modern, fast, SEO-first stack without losing your search equity.
Do you provide hosting and maintenance after launch?
Yes. We offer managed hosting, monitoring, backups, security updates, and content updates so your site stays fast, secure, and up to date after we hand it over.
What technologies do you use?
Cloudflare, AWS, Next.js, React/Vite, PostgreSQL, React Native, Electron, Apple App Store, Google Play, Ubuntu VPS, and Docker — with the right supporting tools for each project. We choose the right supporting stack for your project instead of forcing a one-size-fits-all solution.
Have a different question? Contact us. We typically reply within one business day.
Have an ambitious project in mind?
Bring us the challenge. We bring clarity, senior craft, and a practical path from first idea to launch.
Get in touch
A new product, a clearer brand, a smarter workflow, or a site that finally earns its keep. We're ready to listen.