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Independent digital studio · Madison, Wisconsin

We design digital experiences people choose to use.

Designly pairs strategic design with senior engineering to create distinctive websites, products, and AI-powered experiences. Built in Madison, shipped nationwide.

25+
years of hands-on craft
One team
strategy through launch
Nationwide
from Madison, Wisconsin
A digital product taking shape on a designer's workstation
From first sketch to production
Our point of view

Senior thinking, without the agency layers.

Work directly with the people shaping your strategy, interface, and code. Every decision is grounded in what users need and what your business needs to achieve.

  • Digital strategy
  • UX & interface design
  • Web & product engineering
  • Launch, SEO & evolution
Selected work

Proof lives in the product.

A few complex ideas we helped turn into clear, useful digital experiences.

View full portfolio

WriteSpellRead

Product design · Learning platform

A production learning experience for students, teachers, and families—combining lessons, progress reporting, messaging, and handwriting practice in one focused platform.

Built for 400 students and 10 educators

UX systemsNext.jsProduct engineeringProject details

Vortex Optics

Commerce · Operations

A high-volume commerce redesign spanning the storefront, checkout, administration, fulfillment, and business-system integrations.

Fulfillment time reduced by 35%

E-commerceWorkflow designIntegrationsProject details

AuthenticatorPlus

Open source · Browser product

A security-first authenticator with encrypted cross-device sync, camera import, migration tools, and one-click access designed around everyday usability.

Published Chrome extension

Product designSecurityOpen sourceProject details
ReactNext.jsTypeScriptNode.jsMongoDBPostgreSQLMySQLPythonAWSAzureGoogle CloudDocker
Capabilities

Designed as one connected experience.

Brand, interface, technology, and growth should reinforce one another. We bring them together under one senior team.

Explore all services
Our process

Clear decisions. Visible progress.

A practical, collaborative rhythm keeps the work focused and gives you confidence at every stage.

  1. Discover

    We start with your goals, audience, and competitors — and turn them into a concrete scope and roadmap.

  2. Design

    Wireframes and visual design that reflect your brand, tested against real user behavior and conversion goals.

  3. Develop

    Clean, maintainable code with SEO, accessibility, and performance baked in — reviewed by you every step of the way.

  4. Launch

    Deployment, analytics setup, structured data, and a full technical SEO pass before we go live.

  5. Grow

    Monitoring, content updates, and continuous optimization keep your site ranking and converting after launch.

FAQ

Frequently Asked Questions

What does a website redesign cost?

Marketing websites typically start around $5,000 and custom web applications range from $15,000 to $60,000+. After a free consultation we give you a fixed quote with no surprises.

How long does it take to build a website?

A marketing site usually ships in 2–4 weeks. Custom web applications and mobile apps take 6–16 weeks depending on scope. You get a detailed timeline up front and weekly progress demos.

Do you offer SEO services in Madison, WI?

Yes. Technical SEO is built into every project — keyword research, semantic markup, structured data, metadata, sitemaps, and Core Web Vitals optimization — plus ongoing content and optimization plans.

Can you redesign my existing website?

Absolutely. We audit your current site, preserve what works (rankings, content, redirects), and rebuild it on a modern, fast, SEO-first stack without losing your search equity.

Do you provide hosting and maintenance after launch?

Yes. We offer managed hosting, monitoring, backups, security updates, and content updates so your site stays fast, secure, and up to date after we hand it over.

What technologies do you use?

React, Next.js, Node.js, TypeScript, MongoDB/PostgreSQL/MySQL, AWS/Azure/Google Cloud, and more. We choose the right stack for your project instead of forcing a one-size-fits-all solution.

Have a different question? Contact us — we typically reply within one business day.

Let’s work together

Have an ambitious project in mind?

Bring us the challenge. We’ll bring clarity, senior craft, and a practical path from first idea to launch.